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How to find guests for your podcast (the right ones)
I am shocked how many new hosts start knocking on the door of huge celebrities in their field asking for an interview for their show that hasn't even reached ten episodes yet. There is something to be said for bravery and persistence but let's think about this a little more strategically.
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6 golden rules for creating a webinar
Webinars have been around for a while and their popularity only continues to grow. In fact, this effective marketing tool is poised to approach $1 billion in the next decade. And yet, webinars aren't always treated with the attention they deserve. Sometimes they come across as overly scripted or just plain boring. So, the challenge for those looking to host a webinar becomes, how do you make your presentation more engaging, personalised and interactive? Here's everything you need to know about creating a webinar.
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Should I Start a Podcast? Advice from a podcaster
I don't know about you, but it seems as though every day someone announcing that they started a podcast. From big brands to small business and even those trying to build a personal brand. Podcasting seems to be becoming a more and more attractive means to deliver your message. Which leads many to ask, "Should I start a podcast?". Podcasting began to catch fire around 2004 and has only increased in production and consumption since then. According to Edison Research [1] there are more than half a million podcasts and more than half of Americans have listened to podcasts. I am a huge fan of Gary Vee, who is a digital marketing guru and advocate for content marketing. He is constantly hypothesizing that content that is consumed passively (like audio) is more appealing to the general public. Why? Well, because we are busy. As a culture, there are many things pressing for our time. Stopping to read a blog or watch a video is becoming a commodity. However, we can more readily tune in to a podcast on the go or while we are multitasking. Considering that this is how many of your potential clients are consuming content it is probable that as a leader and small business owner the thought has crossed your mind, "Should I start a podcast?"
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